William Reeve

William Reeve has served as CEO of Goodlord since 2018. He is a serial entrepreneur who co-founded Fletcher Research (now NASDAQ:FORR), LOVEFiLM and Secret Escapes. In addition, he has served as NED/Chair of PLCs, P/E backed businesses and startups, and is one of the UK's most experienced angel investors. He is based in London.

This page is intentionally simple and brief. You may find his LinkedIn profile helpful, or you can find more info via the links below.

Contact details

Professional contacts to William should be made via the appropriate company's Contact Us page.
Investing contacts should be made via another investor or entrepreneur (unsolicited/unreferred requests for investment will be ignored, sorry).
Social contacts should be made via a mutual friend.

Current roles

(2018-) CEO, Goodlord - the gold standard platform for the UK's letting industry.

Co-founder

(2003-2008) Managing Director, President & COO, LOVEFiLM (now NASDAQ:AMZN) - the best way to watch movies.
(2009-2012) Non-exec. Director, Secret Escapes - exclusive members-only travel club offering our members huge discounts and great deals on hand-picked luxury hotels and holidays.
(1997-2000) Research Director, Fletcher Research (now NASDAQ:FORR) - IT research and advisory services.
(2010-2012) Managing Director, Oxalyst - Next generation Alpha Capture.

Previous operating roles

(2014-2016) Co-CEO, Hubbub.co.uk - a home delivery service on a mission to save the high street.
(2012-2013) Head of Operations, Paddy Power PLC - one of the leading publicly quoted bookmakers in the world.
(1999-2002) Group Director Data Products, Forrester Research - IT research and advisory services.
(1995-1997) Business Analyst, McKinsey & Co. - world's pre-eminent management consultancy.

Previous non-executive roles

(2024-2026) Non-exec. Chair, Augmentum Fintech PLC (now owned by Verdane) - backing tomorrow's category-leading European fintech companies.
(2015-2024) Non-exec. Director (and Chair, Remuneration Committee, and Senior Independent Director), Dunelm PLC - the UK's leading homewares retailer.
(2018-2021) Non-exec. Chairman, Nutmeg.com (now owned by NYSE:JPM) - the UK's leading digital wealth manager.
(2008-2015) Non-exec. Chairman, Graze.com - healthier snacks.
(2010-2012) Non-exec. Director, Paddy Power PLC - now renamed as Flutter PLC.
(2007-2012) Non-exec. Director, Zoopla (now owned by Silverlake) - one of the UK's leading real estate portals.
(2012) Non-exec. Chairman, Media Ingenuity - one of the UK's leading digital media business focused on consumer finance.
(2008-2011) Non-exec. Chairman, Evi (formerly True Knowledge, now owned by NASDAQ:AMZN) - Ask her anything.
(2002-2003) Non-exec. Director, Credit Market Analysis (now owned by NASDAQ:S&P Global) - specialist B2B provider of credit markets pricing and information.

Other current (disclosed) investments

Adzuna - The jobs search engine.
Ampere Analysis - Research and analysis into over-the-top TV.
Dines - the Hospitality Operating System.
Endource - Your shortcut to style.
General Index - Robust, reliable price transparency for the world's commodity markets.
Gonini - (formerly Bezos.ai) - e-Commerce fulfilment services in the UK/EU.
Green Man Gaming - Download games, fast, directly to your PC and then trade them in when you're done.
LEAFE - Streamline your kitchen - trusted by over 18,000 chefs worldwide.
Map of Ag - connecting agriculture.
Mortgage Broker Tools - making mortgage advisors affordability experts.
Plum Guide - The world's most inspiring and creative vacation rentals.
Rare Recruitment - Leaders in diversity graduate recruitment, and contextual recruiting.
Revlifter - Real-time personalisation delivering incremental revenue.
Skin + Me - Personalised skincare, prescribed just for you.
Sofar Sounds - Secret gigs and intimate concerts.
Smart Pension - Fast, secure and free workplace pensions for small businesses.
StubHub (and ViaGogo) - The largest reseller worldwide of tickets for concerts, sport, and theatre.
Tide - The leading neobank for SMEs, with over 1.5m members in UK, India, Germany and France.
UniPlaces - Rent student accommodation online.
Unlikely.ai - An Artificial Intelligence start-up based in London.
TalentDesk.io - Onboard, manage and pay your freelance workforce seamlessly.
Vital Signs Solutions - The future of health is self management.

Other previous investments

Confer With - Live video shopping commerce.
Cult Beauty - The world's best beauty buys.
Edplace - Improve grades outside the classroom.
Fluid.ly - Your accounting tools report. Fluidly understands.
Hands HQ - the future of risk assessments.
Hatch - making it easier for employees to build a brighter financial future.
JRNI - Enterprise appointment scheduling software.
Lingumi - the preschool English learning family.
Movewise - don't bet your house on one estate agent.
Onfido - The world's best identity verification engine for enterprises.
Rails Bank - Global open banking platform.
RangeSpan - enabling retailers to massively expand product selection without risk.
Sport Pursuit - The leading sport flash sales site, selling the best sports & outdoor brands at up to 70% off RRP.
Tails - Your dog's unique recipe.
Thread - E-commerce for men's clothing, stylist-assisted.
Toucan Box - Themed monthly adventures, delivered to your door, for ages 3-8 and more.
Trouva - Shop the UK's best independent boutiques.
TutorFair - Service for finding private tutors online. For every student who pays, Tutorfair helps one who can't.
Twisto - the leading omni-channel 'buy now pay later' (BNPL) player in Central/Eastern Europe.
UniQuest - Student conversion for higher education institutions.
User Replay - Customer experience replayed. Identify, investigate and fix hidden barriers to conversion.
Vouched For - Find the best Independent Financial Advisor (IFA) in your area, as recommended by their clients.

Follow William on Blue Sky

Last updated July 2026